The above video was shot and edited for the YMCA of Greater Boston to show their response to the COVID-19 virus. I’ve done a number of similar marketing videos for the Y. I also created videos for a series focused on the stories of the YMCA’s members called We Are Y, which you can see an example of below.
At the City of Boston’s cable office I produced promotional videos for many of the Mayor’s events. One of my favorites is below.
Social Media Campaigns
The YMCA of Greater Boston partnered with the Boston Celtics and SunLife Insurance for the Dunks for Diabetes campaign. I created a series of comedic videos featuring our CEO James Morton dunking. For every hashtag of #dunks4diabetes, we raised $1 for diabetes prevention. This campaign raised over $100,000.
At the New England Conservatory, part of my job was to find a way to get more students from the surrounding areas of Boston to attend the free concerts at the school’s Jordan Hall. I came up with the concept of “you know more classical music than you think” and made the following three videos to target a younger audience.