Marketing

This video was created for the annual YMCA Spark Party, showing the different areas that the Y impacts.

The above videos were shot and edited early in the pandemic to show the Y’s response to the COVID-19 virus.

I also created videos for a series focused on the stories of the YMCA’s members called We Are Y, which you can see an example of below.

Partnerships

A lot of my work serves to highlight the partnerships between the Y and other organizations in the community.

Social Media Campaigns

To welcome members back to the Y after we closed due to COVID-19, I created this spoof of a 1970’s sitcom.

The YMCA of Greater Boston partnered with the Boston Celtics and SunLife Insurance for the Dunks for Diabetes campaign. I created a series of comedic videos featuring our CEO James Morton dunking. For every hashtag of #dunks4diabetes, we raised $1 for diabetes prevention. This campaign raised over $100,000.

At the New England Conservatory, part of my job was to find a way to get more students from the surrounding areas of Boston to attend the free concerts at the school’s Jordan Hall. I came up with the concept of “you know more classical music than you think” and made the following three videos to target a younger audience.