I have experience running social media accounts for many of the places I’ve worked, including WGBH Music and the New England Conservatory. It was at NEC, however, that I also had the chance to use video as marketing. Part of my job was to find a way to get more students from the surrounding areas of Boston to attend the free concerts at the school’s Jordan Hall. I came up with the concept of “you know more classical music than you think” and made the following three videos to target a younger audience.