The above video was shot and edited for the YMCA of Greater Boston to show their response to the COVID-19 virus. I’ve done a number of similar marketing videos for the Y. I also created videos for a series focused on the stories of the YMCA’s members called We Are Y, which you can see an example of below.
A lot of my work serves to highlight the partnerships between the Y and other organizations in the community.
Social Media Campaigns
To welcome members back to the Y after we closed due to COVID-19, I created this spoof of a 1970’s sitcom.
The YMCA of Greater Boston partnered with the Boston Celtics and SunLife Insurance for the Dunks for Diabetes campaign. I created a series of comedic videos featuring our CEO James Morton dunking. For every hashtag of #dunks4diabetes, we raised $1 for diabetes prevention. This campaign raised over $100,000.
At the New England Conservatory, part of my job was to find a way to get more students from the surrounding areas of Boston to attend the free concerts at the school’s Jordan Hall. I came up with the concept of “you know more classical music than you think” and made the following three videos to target a younger audience.